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Career Site Overview
Peter Flickinger avatar
Written by Peter Flickinger
Updated over 4 months ago

Career sites are a great way to attract potential candidates to your company. They allow you to create custom career pages to showcase your company, open job positions, and why someone should choose to work for you. This article will cover the basics of creating a career site, the options on the career site page, and how to customize it to fit your company's needs.

To change your career site, first check that you have permission to do so, then navigate to the career site by going to Company >> Career Site and selecting either the Live or Draft site.

Draft and Live Sites

You have two career sites in Pinpoint: a live one and a draft one. We recommend changing the draft site until you are ready to publish. The article below describes the process and workflow for using these two sites.

Pages and Blocks

Career sites are made up of pages, which are built of blocks. These blocks are stacked vertically to create a visually appealing and organized layout. Each block can contain different types of content, such as text, images, videos, and more. This allows you to create a dynamic and engaging career site for potential candidates to explore. The article below goes over the various blocks available.

Navigation

If you want to customize the navigation menu, you can add navigation links to each page. These can lead to other pages, jump to sections on the same page, or link to an external site.

Branding

You can add custom Typography, Favicon, and CSS. If you want to change the preview image on Linkedin and other social media pages, you can also change the Open Graph Image. Check out our CSS library if you want to see what kind of CSS you can add.

You can change the page's theme by altering the company's profile within Pinpoint, see the article below for more details.

Conversion Tracking

One of the most important features of a career site is the ability to track conversions. This means that you can track how many people are viewing your job postings and how many of those views turn into applications. This data can be extremely valuable in understanding the effectiveness of your career site and making any necessary improvements. At the bottom of the Career Sites page, you can add Linkedin, Indeed, Zip Recruiter, Talent.com, or custom conversion tracking/pixels. Facebook domain verification can also be done here.

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